Greg Bercutt

Greg Bercutt

Founder & CEO, Hilltop Distribution (Endurance BioBarrier Mold & Mildew Products)

Aaron stepped into our early stage mold/mildew prevention spray product company and completely transformed our brand positioning. He made our consumer and commercial brands unique, compelling, memorable, professional and trustworthy.

Despite having no background in our industry, I was impressed with how quickly he identified messaging that clearly differentiated us and really hit target segment hot buttons.

Just a couple examples of his effectiveness:

  • Consumer segment. His messaging drove Amazon conversion rates to an off-the-charts 20% or more per month.
  • National and independent contractors. His educational website content, downloadable contractor-to-consumer flyers, and tradeshow and business development collateral have produced a steady growth of contractor clients and sales.
  • Home Depot. His product labeling improvements, consumer market research, and RFP contributions helped us get approval to post our products for sale on

I can’t forget to mention what an incredible job he did developing our brand image and positioning by rolling up his sleeves to design and build a new website I didn’t expect him to have technical skills like that to complement his creative branding and messaging skills.

He has such a positive, can-do attitude and is a great leader and team player. And he has such a helpful, diverse set of skills. Strategic planning, marketing, operations, business development, financial spreadsheets/forecasts, copywriting, you name it and Aaron can do it.