Is Your Product Positioned to Win in a Crowded Market?
Get GTM Positioning & Messaging
That Makes Your Product
The Obvious Choice
We use an AI-assisted diagnostic framework to help B2B companies uncover the real reasons buyers buy, stay, or churn.
Then we use those insights to create differentiated competitive positioning, messaging, and sales enablement strategies that drive measurable growth.
Why So Many GTM Strategies
Miss the Mark
Rush-to-market. Many companies — from startups to mature enterprises — rush to launch marketing and advertising campaigns before laying a solid foundation of strategic insights.
Hiring traditional consultants. Traditional consultants often compound the problem — spending months rediscovering what teams already know and delivering lengthy reports instead of actionable clarity.
We're Experts In GTM Areas That Are Underdeveloped Or Skipped
Market
Trends
Understanding where the market is headed, not just where it’s been.
Competitive Positioning
Analyzing competitor products and messaging deeply enough to uncover true differentiation.
Internal Insight Alignment
Connecting siloed product, sales, and customer success inputs to fully define value.
Target Buyer Insights
Listening to customers to understand their real priorities, pains, and desired gains.
Our AI-Assisted Process
From Market Insights to Market Impact
Phase 1
Discover
Phase 2
Define
Phase 3
Develop
Phase 4
Deploy
Phase 5
Refine
Diverse Industry and SaaS Platform Experience
With Consistently Concrete Results
AI-Powered Sales Playbook Generator
EdTech Faculty Planning Platform
Enterprise-Wide CRM Data Platform
Employee Engagement Intranet
AdTech Traffic Monetization
AI Lead Scoring Tool
Customer Advocacy Builder
Emergency Communication System
AI-Powered Market Information Feed
Automated AWS Cost Optimization
AI-Powered Content Generation
360 Degree Customer Service Platform
How We Can Work Together
- Gather data on market trends, competitors, and buyer personas and then extract actionable insights.
- Identify success patterns in sales meeting transcripts and CRM data that can be used to create sales playbooks.
- Draft content for presentation decks, brochures, articles, posts, email campaigns, explainer videos, or your website.
- Refine startup business plans, pitch decks, and websites.
Are You Overlooking the Early Signs of GTM Trouble?
Download our GTM Early Diagnostic Checklist
VLR Founder Aaron Kvitek is also happy to provide free feedback on your pitch deck, website, secret sauce, sales collateral, or GTM framework.
Be sure to check out the actionable B2B product marketing, GTM, and sales enablement tips and frameworks presented in my Thought Leadership blog.
Experience-Based Solutions
Go-to-Market Strategy
Brand Positioning & Messaging
Market & Buyer Research
Sales Enablement Strategy
Product Marketing Leadership
Content & Thought Leadership Strategy
GTM Metrics & Performance Reporting
Investor & Partner Pitch Development
Website & Digital Experience Strategy
AI-Powered Marketing Optimization
Insights & Thought Leadership
To Improve Your GTM Strategies
Ready to Make Your Product or Service the Obvious Choice?
Let’s talk about sharpening your positioning, messaging, website story, or go-to-market strategy.
I can help with:
- Competitive positioning and messaging strategy
- Website homepage and landing page message optimization
- Sales story, pitch, and enablement tools
- Buyer, competitor, and market insight projects
Not ready to discuss a project yet? Start with a free Website Competitive Positioning Audit.
Learn more…